The Department of Bachelor of Arts in Multimedia and Mass Communication (BAMMC) organised an insightful seminar titled "The Role of Visual Storytelling in Influencer Marketing" on Thursday, 30th July 2026, at 10:00 a.m. in Block No. 606.The resource person for the seminar was Dr. Meha Mandawewala, an expert in strategic marketing with extensive knowledge of digital branding and influencer communication. The session focused on the growing significance of visual storytelling in contemporary marketing and its impact on audience engagement across digital platforms.Dr. Mandawewala explained how brands strategically leverage compelling visual narratives, creator aesthetics, and authentic content to establish meaningful connections with their target audiences. She highlighted the evolution of influencer marketing, the importance of personal branding, content planning, audience psychology, and the role of creativity in building trust and brand loyalty in the digital era.The seminar provided learners with valuable insights into modern brand communication strategies, the functioning of the creator economy, and emerging trends in influencer marketing. Total 22 students from FYB.A.MMC & SY B.A.MMC attended the seminar.