The Department of BAMMC organised an informative webinar titled “Communication Skills in the Digital Creator Era” on Saturday, 22nd August 2026 at 8:30 a.m. The seminar was conducted online through the Google Meet platform. The session was addressed by Ms. Hima Bindu Achanta, Assistant Professor in Mass Media at Loyola Academy.The webinar was organised with the objective of helping students understand the growing importance of effective communication skills in the rapidly changing digital media environment. With the rise of social media, digital content creation, emerging technologies, and artificial intelligence, communication has undergone significant changes. The seminar aimed to familiarise students with these developments and prepare them for the demands of the modern media industry.Total   students attended the seminar.