The Entrepreneurship Development Cell recently orchestrated a captivating competition entitled 'Pitch Your Product: Leveraging the 4P’s of Marketing Mix’, on 28th January, 2025. This dynamic challenge invited students to unleash their entrepreneurial spirit by crafting innovative product concepts, meticulously orchestrated around the cornerstone principles of the marketing mix: Product, Price, Place, and Promotion. The competition served as a vibrant platform for students to hone their entrepreneurial acumen, showcasing their unique product ideas and demonstrating their ability to strategically leverage the 4Ps to achieve market dominance. The competition aimed to foster a culture of innovation and inspire students to translate their creative visions into viable business ventures.Participants were encouraged to think outside the box, develop a compelling value proposition, and articulate a robust go-to-market strategy.The esteemed Ms. Krishna Vora, an accomplished alumni of the college's BMS Department, (Batch 2021 - 22) was equally captivated by the students' impressive displays of entrepreneurial talent. As a seasoned marketer, Ms. Vora addressed the audience, providing invaluable insights and key takeaways for the students on effectively navigating the market and strategically positioning their product concepts. This unique and exhilarating competition proved to be an enriching experience for all involved.Total Number of Students Registered: 18 Number of Students turned up : 11 Winners 1st - Gautam Chauhan (SYBMS -A) 2nd - Melwin Saji (FYBAF - B) 3rd - Aayush Jain (SYBMS - B)